WASHINGTON FOOTBALL - NO NAME BUT TEAM
It was high time Washington’s pro football franchise ditched their racist name. With mere weeks ‘til the season started, we were tasked with branding a team around an identity that would be strictly temporary. So we leaned in, celebrating individuals while elevating their role in the collective — and rejecting the symbols and labels that don’t define us, but confine us.
Press: Ad Age, Associated Press, NBC Sports
THE CAMPAIGN COVERED DIGITAL VIDEO, OUT-OF-HOME, PRINT, SOCIAL, AND WEB ->
