CON EDISON — BECAUSE THIS IS NEW YORK

Con Edison is New York’s power source, the current that conducts the city. And though consolidated may be their name, their power is anything but; it belongs to all of us. So we cast hundreds of real New Yorkers and shot in dozens of unique locations, striving to bring to life every corner, boulevard, and bodega that makes New York the most powerful city on the planet—and Con Ed the plug for all of it.