JBL - BOOMBOX X BEAST

The launch of JBL’s Boombox, a modern riff on a classic speaker, was a big deal. To build hype for release, we staged a digital hip-hop dance battle with the choreographer Willdabeast. The results: 21 million total impressions, 1.36 million total views, and a surge in traffic to the speaker’s product page. Boom.

Recognition: Shorty Award - Gold Distinction

JBL - UNREHEARSED

JBL’s social and digital creative needed a thorough reimagining. We concepted and executed a series of photoshoots to bring JBL’s durable speaker and headphone line to life with an approach that was more real, more resonant with our audience, and way, way less rehearsed.