JBL - UNREHEARSED

JBL was lacking engagement and entertainment on social; we were tasked with upping their level. To start, we turned the launch of their most anticipated new product—the JBL Boombox—into a viral dance battle that took place across the hip hop, r&b, and choreography corners of social. Partnering with Willdabeast, this launch turned their channels into cultural hot spots that drove product, too. The results: 21 million total impressions, 1.36 million total views, and a surge in traffic to the speaker’s product page. Boom.

Recognition: Shorty Award - Gold Distinction

TO BUILD ON THIS MOMENTUM, WE CONCEPTUALIZED AND EXECUTED A SERIES OF PHOTOSHOOTS THAT BROUGHT THE REST OF THEIR PRODUCT LINE TO LIFE:

THE APPROACH WAS SIMPLE: BE UNREHEARSED. THE PHOTOS TOOK ON THE SATURATED, HIGH-CONTRAST CRUSH OF PAPARAZZI PICS AND A NEW SOCIAL FEED WAS BORN: