ADIDAS - FEEL THE BOOST
The Adidas Ultraboost had become a style icon. But the brand wanted to bring this record-breaking piece of footwear back to its running roots. So we told a story that embraced the shoe’s refined design and unmatched performance—celebrating runners and their unquenchable drive for improvement with a shoe that was dedicated to doing the same.
A FLEET-FOOTED CONTENT SERIES ENLISTED POP CULTURE ICONS TO LACE UP WITH US ->
AND WE BROUGHT BOOST MESSAGING ACROSS THE WEB ->
