ADIDAS - THE BEST, FOR NOW
Thanks to non-athlete celebrities, the Adidas Ultraboost had become a serious style icon. Which was great. But as the shoe stepped further into the spotlight, it had started to leave runners behind. So we decided to bring this record-breaking piece of footwear back to its running roots with a story that celebrated the relentless commitment to details that makes a great runner—and a great running shoe. This was about celebrating runners and their unquenchable drive for improvement with a shoe that was dedicated to doing the same.
A FLEET-FOOTED CONTENT SERIES ENLISTED POP CULTURE ICONS TO LACE UP WITH US:
AND WE BROUGHT BOOST MESSAGING ACROSS THE WEB:
